We built Stockorlo because we watched good brands lose money on bad inventory decisions
Purpose-built forecasting for the inventory teams that enterprise software vendors have never prioritized.
Yuki Tanaka, CEO & Founder
Before starting Stockorlo, Yuki spent several years as an operations consultant working with mid-market DTC brands — mostly brands between $5M and $50M in annual GMV, selling on Shopify and Amazon, trying to figure out inventory management without enterprise budgets or enterprise headcount.
The pattern was consistent: brands were managing reorders from spreadsheets. The spreadsheets were always outdated, always incomplete, and always missing multi-channel reconciliation. Ops teams were spending two to three days a month manually pulling data before they could even start thinking about the next buy.
"The tools that existed were either too simple — Shopify's native reports — or too complex and expensive — Blue Yonder, Manhattan. There was nothing in the middle that actually worked for a brand with a thousand SKUs and a two-person ops team." That gap became Stockorlo.
Yuki founded Stockorlo in Seattle. The first version was built with a small team focused on one thing: giving mid-market inventory teams a demand signal they could actually act on.
Small team. Big catalog coverage.
We're a focused team building the inventory intelligence layer that growing brands need.
Based in Seattle
Deep in Amazon HQ country, surrounded by the DTC brands and cloud infrastructure that shapes modern e-commerce.
We chose Seattle deliberately. The Pacific Northwest has a deep talent pool in logistics, data engineering, and e-commerce operations — people who've worked inside Amazon's fulfillment network, at REI, at Nordstrom, at Zulily. That expertise is directly relevant to what we build. And being surrounded by the DTC brands and marketplace infrastructure that defines modern e-commerce means we're never far from the customers whose problems we're solving.
Backed to build
We raised a $475K angel round in February 2026 to build the inventory intelligence layer that mid-market brands need but enterprise software vendors have never prioritized.
The backing reflects a clear thesis: there's a tier of e-commerce brand — between $5M and $100M in GMV — that's too large for native Shopify analytics and too small (and too smart) to buy a Blue Yonder implementation. Stockorlo is purpose-built for that tier.
The round lets us focus on what matters: a tight feedback loop with early customers, a forecasting engine that keeps getting better as we ingest more SKU histories, and integrations that cover the platforms our customers actually use.
Join us
We're hiring and always interested in talking with mid-market brand operators who want early access to the platform.